2008 Buick Lucerne Super Preview – New York Auto Show: Buick, GM’s premium division that has been fighting to attract a broader demographic, announces a new addition to the Lucerne family for 2008 – the Super. Thing is, the company is reintroducing the Super name after a 50-year hiatus, now used to represent added style, features, and power. Great, but when you’re aiming for a younger crowd, why choose a heritage name that resonates with folks in their 70s, or those who were cruising in their big bad Buicks five decades ago? And if this Super sedan represents the best your brand has to offer, why is it less powerful than the smaller LaCrosse? Yeah, we’re not sure either.