At some point, someone in Europe will care. Really. But it may take awhile, seeing as Lexus is playing in the backyard of some pretty big dogs. It will surely take longer than it did in the US – where talk of luxury vehicles has quickly been dominated by Lexus. So when Lexus introduces a new vehicle for Europe, most luxury automakers just smirk and sip their tea. Especially a little pup like the 2006 Lexus IS sports sedan, which Europeans know as a Toyota.

Such a cute little car! Across the pond, however, officials inside the North American offices of these same prim luxury automakers are hitting the Whiskey and thinking deep and mean thoughts. Here, where the Eagle Flies, a new Lexus IS sport sedan means more competition from the Relentless One. Whiskey is a good drink when that happens, especially given the sobering fact that we buyers in America will be seeing the new IS soon – very soon – in New York, with its invigorating new design, new powertrains and enough technology to make a Radio Shack clerk squeal.