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Honda’s trying to do three key things with the Accord Coupe Concept: Keep its flagship car in the spotlight, keep current owners coming back and attract new buyers. It’s not as if the Accord is lacking, as it continues to be at or near the top picks in whatever comparison it’s involved in, Fixing what isn’t broken is always a daring move, but a necessary one to keep the car fresh and fitted with the latest, greatest technology. As a top contender each year for the best-selling car, Honda needs to keep it fresh as well as desirable to continue tradition.
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